Design Lead.
Campaign assets, campaign identity, and copywriting.

Grow London Local is delivered by London & Partners, the growth agency for London, with the mission to help small and micro businesses thrive in the capital by providing expert business support. I led the design and wrote the copy for the brand campaign “Your Growth, Our Support”, promoting free support resources for small businesses across London.

The campaign not only had a digital presence with targeted online adverts and an email campaign, but it was rolled out across bus stops, fly posters, and TFL ad space. The campaign imagery featured real London-based entrepreneurs to bring authenticity and warmth to the message of Grow London Local.

The campaign drove increased engagement on Grow London Local platforms and helped build trust and visibility within diverse communities across the city.

Photography © Peter Kindersley / Peter Cohen