Design Lead.
Digital assets, event collateral, video editing, and visual identity.

I led the design for the brand refresh and the event graphics for Grow Summit 2024. An annual event that brings together leading entrepreneurs, world-class advisors, and investors to address the challenges of business growth, fuel collaboration, and unlock new connections and opportunities.

Grow Summit 2024 required a cohesive and engaging identity that could be applied across various formats, from large-scale environmental graphics to social media content, while capturing the innovative energy of the event and aligning with the existing Grow London brand.

Working closely with the marketing and content teams, I developed a bold and flexible visual identity system built around dynamic typography and a vibrant palette. Designing signage, presentations, videos, stage visuals, and digital comms, ensuring a consistent user experience across every touchpoint. This project was a lesson in collaboration, rapid creative responses, and striking a balance between detail and consistency.

The Grow Summit brand has scope to develop a collectible feel over time, with the possibility of releasing new geometric icon sets or annual themes that change the tone each year, while building on a visual legacy that grows with the event.

Photography © Paul Clarke Photography