Design Lead.
Editorial design, narrative placemaking, and place branding.

Little Chalfont Park is a proposed residential development set within greenbelt land in Buckinghamshire. I was the lead designer on the project, working alongside architects and urban designers to shape a compelling, community-first identity for the proposal.

The project needed to communicate sensitivity to the local environment and community while building excitement and support for future development. The identity had to strike a balance between heritage and future-focused design, presenting the site as a welcoming, sustainable place to live.

I developed a refined identity system inspired by the natural landscape, architectural rhythms, and the area’s agricultural heritage. The design leaned into soft palettes, organic forms, and typographic warmth, helping residents engage with the evolving vision in a meaningful and accessible way.

With its flexible, nature-inspired roots, the brand can continue to grow alongside the development continuing to connect residents with the landscape around them.