Design Lead.
Digital assets, editorial design, and event collateral.

I was the design lead for the London Growth Plan, collaborating with stakeholders across London & Partners, The Mayor of London, the Greater London Authority, and London Councils to design the London Growth Plan document. A comprehensive strategic plan outlining the city’s 10-year vision.

The biggest challenge on this project was consolidating content from a wide range of contributors into a cohesive, accessible design that communicated clarity and professionalism. I developed a clean, modular layout system with a strong typographic hierarchy to bring data and strategy to life.

The London Growth Plan was an exercise in large-scale design thinking. One that required a balance of creativity, flexibility, detail, and project management. The outcome is a professional, impactful publication that both speaks to a wide audience and lays the foundation for the future as the plan evolves.

The plan is available to download here.